Impact of Township Shopping Centres
Market Research Findings and Recommendations
DEMACON Market Studies was appointed by Urban Landmark to undertake quantified research on the nature and impact of shopping centre developments in South Africa‟s second economy‟ markets (i.e. township areas).
The overall goal of this study was to provide a quantified, comprehensive, insightful and in-depth analysis of the complex dynamics and intricate realities that influence the development and functioning of second economy shopping centres – from both the demand and supply side. The process was centred on quantitative research and qualitative knowledge sharing of industry best and worst practices, critical success factors, and fatal flaws.
Abstract based directly on the original source